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left:0; text-align:left; margin-left:-4px; margin-top:8px; width:5in; height:0; z-index:251662336" type="#_x0000_t32"> <w:wrap type="square"> </w:wrap></v:shape><span style="line-height:1;"><span style="font-size:14px;"><span style="font-family:Times New Roman;"><b>Background:</b> Improving worker health, safety, and well-being is a global issue, with continuous efforts in each country. Key stakeholders in this process include workers, employers, occupational health and safety (OHS) professionals, and workplace health promotion (WHP) professionals. Overall, global trends support the integration of OHS and WHP services, aiming for a holistically safe and healthy work environment. This study aims to outline the barriers to and opportunities for WHP professionals in Australian organisations.</span></span></span></span></span></span><br> <span style="line-height:1;"><span style="font-size:14px;"><span style="font-family:Times New Roman;"><b>Methods:</b> This article represents findings from a focus group and interview study conducted in Australia in 2025. The qualitative data were analysed in a thematic inductive approach.<br> <b>Results:</b> The findings carry crucial implications for career development in the Australian health promotion workforce. Specifically, the study indicates a pressing need for sustained advocacy of WHP services and WHP professionals across multiple organizational levels.<br> <b>Conclusion: </b>The effectiveness of WHP initiatives is contingent upon employers&#39; perceptions of the importance of enhancing employee health and well-being. OHS professionals should assume a leadership role in supporting WHP professionals, who must proactively enhance their internal and external knowledge while developing contemporary and effective WHP strategies, supported by the entire workplace system. </span></span></span></div> Health promotion, Career development, Community health, Workforce development, Professional preparation, 259 264 http://jhehp.zums.ac.ir/browse.php?a_code=A-10-638-3&slc_lang=en&sid=1 Yanming Lu yanming.lu@hdr.qut.edu.au 100319475328460015931 0000000168370727 Yes School of Public Health and Social Work, Faculty of Health, Queensland University of Technology, Victoria Park Road, Kelvin Grove, Queensland, Australia. Nektarios Karanikas nektarios.karanikas@qut.edu.au 100319475328460015932 000000029160025X No School of Public Health and Social Work, Faculty of Health, Queensland University of Technology, Victoria Park Road, Kelvin Grove, Queensland, Australia. Julie-Anne Carroll jm.carroll@qut.edu.au 100319475328460015933 0000000307706527 No School of Public Health and Social Work, Faculty of Health, Queensland University of Technology, Victoria Park Road, Kelvin Grove, Queensland, Australia.